Developing your first communication strategy

Do you want to develop effective digital communications tailored to your target audiences? Do you want to master the relevant tools for your practice, such as websites, newsletters, social media, and presentation materials? Do you want to create or optimize your brand image and raise awareness of your art in order to engage with broadcasters, funders, and other partners?

This three-hour training course – which includes one hour of individual coaching – will offer you all the tips (practical tools and strategic advice) to succeed.

Learning objectives

• Identify the key components of a good brand image;

• Create quality photo, video and written material for communication;

• Deploying one's professional identity on a website, a presentation folder and/or social networks;