Maison Verso · About
services
Maison Verso is a creative agency that operates across all segments of the cultural sector, acting as both an operational and strategic partner. Deeply rooted in the cultural community, at the heart of artistic and organizational trajectories, it uses creativity as a lever for transformation, outreach, and connection. Working behind the scenes, Maison Verso is present at every stage. It brings ideas to life, connects artists with their ecosystems, supports creation, organizational and financial structuring, distribution, and audience development. It acts as a space for translating artistic visions, strategic realities, and institutional contexts, thus infusing coherence, relevance, and dynamism into creative intuitions. Maison Verso intervenes where projects need clarification, organization, coordination, and deployment, seeking to propel and optimize existing models to strengthen financial structures and ensure the sustainability of organizations. By working with the driving forces of the artistic community, by connecting people, knowledge and networks, it helps to circulate culture to make it more legible, more accessible and more sustainable.
Our vision
Maison Verso envisions a world where creativity serves as the backbone of projects, regardless of their nature or scale. An organization that bridges worlds, breaks down barriers between disciplines, and weaves a complete chain, from the initial idea to its dissemination to audiences. This vision is embodied through our collective minds—through their ability to navigate between artistic intuition and professional rigor, to build bridges between disciplines, and to make possible what once seemed vague or distant. We aim to contribute to robust, inclusive, and sustainable ecosystems by offering support that enables artists, organizations, and businesses to plan for the future. Our vision is fueled by strategy and strong collaborations, supported by people who circulate ideas with precision and commitment.
Our values
Excellence
To strive for quality at every stage, prioritize precision, and maintain high standards in all the projects we undertake, thanks to our expert teams who excel in their fields and go the extra mile to perfect every detail.
Boldness
Encourage experimentation, manage risks, support creative initiatives, and develop approaches that foster innovation, driven by the talent within the company.
Consistency
Act methodically, consider projects in their entirety to generate transformative rather than one-off impacts, drawing on our collective capacity for analysis and organization.
Sharing
Share resources, knowledge, and networks; build bridges; and strengthen the community through cooperation and transparency, grounded in strong human relationships.
Respect
To cultivate a sincere and attentive relationship with each partner, to recognize the value of the work, stories, and visions entrusted to us, and to honor the people who bring projects to life.
Our history
Before Maison Verso, there were CAPAS • Label de danse and Avec Sheila.
With over 35 years of combined experience, Mickaël Spinnhirny and Lydie Revez founded CAPAS in 2018. In eight years, the service organization has supported more than 1,600 performances around the world and collaborated with some 50 performing arts companies and dozens of key organizations in the dance and cultural sectors. Avec Sheila, founded in 2019 by Sheila Skaiem, has established itself as a distinctive voice in public relations and cultural communications, championing the stories and artists who deserve to be heard. Its reputation has attracted renowned clients from Quebec, leading it to champion ambitious initiatives and missions.
Driven by a shared vision, Lydie Revez, Sheila Skaiem, and Mickaël Spinnhirny merged their organizations in 2026 to found Maison Verso. This creative hub brings together the artistic expertise, organizational skills, and strategic guidance that have defined each of these two organizations individually. Under one roof, teams combine their expertise to better support the cultural projects of their current and future shared partners.
