Mathilde Balli is a communications and content marketing specialist with more than fifteen years of experience in the cultural sector. She helped raise the profile of Cirque du Soleil, TOHU, and the MEM Centre des mémoires montréalaises before joining Maison Verso, where she plays a central role in communications for the organization and its projects. Storytelling and digital strategies are her playground. She designs communication plans, produces content tailored to each audience, and ensures consistency in messaging across all platforms, all to boost the visibility of the artists she supports. A devoted Montrealer, she draws on the city’s creative energy and infuses it into each of her projects.